years shaping accommodation, logistics, and guest operations for Olympic and international sporting events
BAR-BRA MAT-LEN
Barbara Matlen
Global event strategist building hospitality systems for the world's most complex sporting stages.
Los Angeles
Accommodation, logistics, and hospitality leadership across Olympic and international sport.
Current mandate
Housing strategy for athletes, officials, media, and key stakeholders as Los Angeles prepares to host the 2028 Games.
EnglishSpanishPortuguese
Profile
Accommodation strategy grounded in precision, scale, and host city intelligence.
Barbara Matlen is the Head of Accommodation for the LA28 Olympic and Paralympic Games, where she leads the strategy and delivery of housing solutions for one of the largest global events ever hosted in Los Angeles.
Approach
Her work sits at the intersection of hospitality, city operations, and high-stakes stakeholder management. The throughline is consistent: build calm, precise systems behind experiences that need to feel effortless at global scale.
rooms planned across West Coast host cities for FIFA World Cup 2026 and FIFA Club World Cup 2025
languages used to lead across cultures, partners, and multi-market stakeholder groups
Selected Experience
From Olympic villages to multi-city FIFA operations.
LA28 Olympic and Paralympic Games
Leading the accommodation strategy for one of the largest global events ever hosted in Los Angeles, with a focus on scalable housing delivery, partner alignment, and city-wide execution.
FIFA Tournament Planning
Directed accommodations planning for FIFA Club World Cup 2025 and FIFA World Cup 2026, overseeing sourcing strategy, contract negotiations, and multi-city operations across the West Coast.
Olympic Games Delivery
Managed accommodations, ticketing, and logistics for National Olympic Committees across Sochi 2014, Rio 2016, PyeongChang 2018, and Tokyo 2020.
Kreate Events
Co-founded an experiential events business focused on sponsorship activations, media logistics, and hospitality-led brand experiences.
Scope
Large-scale sourcing, multi-market logistics, and brand-led live experience.
- Accommodation strategy and delivery
- Hotel sourcing and contract negotiations
- National Olympic Committee operations
- Hospitality and stakeholder logistics
- Corporate sponsorship activations
- Los Angeles market intelligence
Fluent in English, Spanish, and Portuguese, Barbara brings global event expertise, entrepreneurial leadership, and deep knowledge of the Los Angeles hospitality market to help deliver a successful Olympic and Paralympic Games for the city and region.